MBA Digital Business Management with a minor in Data Analytics is a 2-year postgraduate program that equips students with leadership and management skills tailored to the digital era. The program blends traditional business administration topics with digital innovation, covering areas such as e-commerce, digital marketing, fintech, digital transformation, and entrepreneurship. The minor in Data Analytics introduces students to data-driven decision-making using tools like Python, R, Excel, SQL, and Tableau. Emphasis is placed on managing digital platforms, customer analytics, and performance measurement in tech-enabled businesses. Graduates are prepared for roles such as digital business managers, consultants, marketing analysts, and digital strategists across industries embracing digital transformation.
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